What’s a Landing Page?

A landing page is an extra web page inserted into your site specifically designed for pay per click visitors to “land on” when they click on your advertisement on Search Engines.

Why have landing pages? Isn't my home page good enough?

Landing pages, if done properly, will significantly increase conversion simply by targeting the page to entice the visitor with a call to action, on the laser-focused purpose of his/her search. For example, if you sell 20 products and an end user looks for a particular product, you would want to direct their click to a page that talks about his particular want only. This will satisfy his search and help him through the sales process…whatever that action is, be it an email, a phone call or an order through the website.

Your website is like a new car dealership and landing pages are the salespeople standing out front to greet you. They meet your prospects at the door and direct them to the products or services they are looking for, while guiding the prospect through the sales process…all the way to the handshake and the wave goodbye. Cheepwebb applies years of proven sales, advertising and web design principles together into the exploding electronic marketplace.

Pay per click advertising allows you to have your ad listed on the front page of major search engines. They are the sponsored links that everyone on the page sees. By bidding on keywords for which your customers are searching, your ad is joining your item with someone who wants your item. In fact, adwords marketing is so powerful that many people make a lucrative income finding the audience first and the product second.