Marketing Services
Search Engine Marketing
By definition, search engine marketing (SEM) is the process of internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPs). As marketing goes, search engine marketing is by far the most complicated business marketing form. However, done correctly, it’s dramatically superior to print, radio and television in terms of cost, ROI, reach and conversion. Once your search engine marketing campaign is tuned-in, it will reliably produce, time and time again; like the machine that it is.
Traffic is Not Your Friend
Fact is that a lot of traffic to your website comes at a price; raw traffic is wasteful, and expensive. A good example is print and television advertising. With these mediums a company’s ad is disseminated to everyone in a particular market (broadcasting) and it hopes to catch the attention of those who might be interested in the product or service. And, since it has to reach those few who might be interested, at a time when they are ready to buy, repetition is the only way to do it. Everyone else watching those commercials is annoyingly bombarded by repetitive ads that they might never need. Many instances have shown a reverse affect to this type of forced branding, and have done more harm than good. This creates a high impression rate with a low conversion rate. We wouldn’t throw out a net and catch every fish in the ocean just to harvest the few Blackspotted Rubberlip Perches that might want to buy your fish food. And, unless you have a price markup percentage in the thousands, the result is a huge expensive and annoying waste. In traditional advertising, businesses are sold on “impressions” while with search engine marketing the impressions are always free; you only pay for prospects that already want what you have. Search engine marketing is, by far, the most efficient form of advertising.
Don’t Target Them...Make Them Target You
Think of search engine marketing as a humanity filter. Unlike traditional advertising platforms, search engine marketing has the unique ability of being able to display your ad or website to a person who wants to see it, at the time they want to see it. And by not using the old “broadcasting” method, web advertisers enjoy ridiculously high conversion rates by comparison. It’s like your website is parked in a holding area until someone types one of your key phrases. Then your website or ad appears at the right time, at the right place and for the right person.
But Wait, It Gets Better!
Unlike ever before, we now have the ability to know how customers found you, what words they used to find you, when they visited, how long they visited along with a complete matrix of other valuable information that gives search engine marketing the ability to control and refine efforts to laser-like accuracy.
These features are why search engine marketing is predicted to surpass radio and television by 2012 with a $55 billion annual gross. Search engine marketing is the leading edge of a wave that is changing the entire industry.
Click to see elements of search engine marketing.
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Below is for text machines only and is a summary for this Search Engine Marketing Page.
This website page is focused on Search Engine Marketing (SEM). Search engine marketing is the process of promoting a website through search engines. A common search engine marketing technique is PPC. Another search engine marketing technique is done through organic website placement. The fastest method of search engine marketing is PPC. With PPC, results can bee seen in minutes from launch. Organic search engine marketing takes time and is much more involved, but results are rewarded with traffic from high search engine placement. A website needs visibility if a website is going to be seen. A website needs traffic if it is going to convert leads. A website needs qualified visitors to be able to sell. Search engine marketing achieves these goals for a website.
Search Engine Marketing is also known as SEM. Search engine marketing; the process of promoting a website through search engines. A popular search engine marketing technique is PPC. A better search engine marketing technique is through organic website placement. The quickest method of search engine marketing is PPC. With PPC, results are seen in minutes from the launch. Organic search engine marketing takes is much more involved, but results are greater with traffic from high search engine placement. A website must be accessible if a website is to be seen; search engine marketing does that. A website needs traffic to convert leads; search engine marketing does that. A website needs qualified visitors to sell products; search engine marketing does that too. Search engine marketing is the tool to achieve all of these goals for a website. Search engine marketing is expected be a $55 billion annual industry by 2012, surpassing TV, Radio and Print. Search engine marketing is redefining how we promote and sell.